Get 5 bio links on your Instagram profile screen



April 24, 2023

Instagram Marketing

Conversational Links

Today, Meta announced important and exciting updates to the Instagram profile screen. Now, users can add up to five links to their bio on the Instagram profile screen.

The announcement was made via the Instagram @creators account:

Previously, Instagram had restricted users to a single bio link, which many found frustrating and limiting.

Now, online retailers can share more information about their businesses with their followers.

The question now is how to take full advantage of these 5 bio links.

How to make the most of 5 Instagram bio links

We've come up with some ideas for getting the most benefit from having up to five bio links, which also leverage Maisie's conversational links feature. In addition to linking to your website, you could:

  1. Create a conversational product recommendation quiz in Maisie and add the link to Instagram to generate more sales and capture more first party data
  2. Create a conversational new product or product range launch announcement in Maisie and add the link to Instagram to convert more sales
  3. Create a conversational event invitation (e.g. new product launch, fashion show, VIP event, etc) in Maisie and add the link to Instagram to get more people attending your event
  4. Create a conversational content offer in Maisie and add the link to Instagram to capture more email addresses to nurture
  5. Create a conversational discount offer in Maisie and add the link to Instagram to drive more email signups & remarketing opportunities.

The sky's the limit. You might be able to come up with even more creative ways to use your links.

How to set up your 5 bio links

Thankfully, Instagram has made it very easy to add new bio links. We've put together step-by-step instructions to show you how.

First, visit your Instagram proflie screen by clicking the icon in the bottom right corner of the Instagram app

Next, click the Edit profile button.

Now, on the Edit profile screen, click Links.

On the next screen, click Add external link.

Now, enter the full URL for the link you wish to add then provide a link title. We suggest choosing something compelling and action oriented for the link title to make it more compelling for a person to click on it.

When you're happy with the URL and title for your link, click the check mark in the top right corner.

Now repeat the steps above for any additional links you wish to add.

Once you've finished, click the the check mark in the top right corner of the edit profile screen to make sure all your changes are saved.

That's it. You're done. You now have multiple Instagram bio links in your profile. You can check out what they look like to users by clicking the links near the top of your profile screen.